The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses name their sizes with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. The number attached to a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.
The convention reaches well beyond the flagship. It includes Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is meant to be read literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Take the number in the name, add the word inches, and ysl women you have the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply closes. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. That is also why the brand can offer four sizes of one silhouette and confuse no one.
| Model | Size number read as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model; no official listing |
| Sofia 10 | 10 in | Archive model, not officially listed |
What the number leaves out
One dimension of three is width, and the remaining two do not scale with it in any predictable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a scaled copy of the smaller one. Height is what changes, by two inches, and width moves with it by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number does not mention. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand what it does.
The one that bends the rule: the Margaux Shoulder 12
A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand lists its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is working as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as an indication rather than a measurement.
What each width will actually carry
Most guides skip the step that does the work, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick proposition, which is the territory of the Sofia 8.75 and of the small clutches. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Price follows width, though material moves faster
Size and price track each other, though not as steeply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes larger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags that carry no number
Much of the line sits outside this system, and it is the mixing of the two conventions that breeds confusion. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite having no number. Orientation shorthand is what the N/S and E/W prefixes provide, broadly read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
A literal sizing system pays off because you can test it before you buy. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement suggests. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. The actual choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.